- +1 279 777 6529
- [email protected]
- +1 279 777 6529
- [email protected]
Just to give you some background, I was a general contractor for seven years. As I was building a website for my contracting business I realized that I could help other contractors like yourself so in 2010 I decided to start my own website company and leverage my general contractor background.
Since I only build websites and provide marketing to contractors, I was able to build a system that allows me to create a unique and custom website for each of my clients without starting from scratch each time.
My system also has the ability to promote your business as well since I know more about marketing a general contractor business than anyone else. This means you only pay for maintenance and marketing rather than paying a developer thousands of dollars to build a comparable website.
My goal with my clients is to build a partnership based relationship with me being your technology partner for only a small monthly fee.
The purpose of a website is to increase your credibility, build a brand, trust, and help you grow your Business:
Having a great domain name is important as it’s what you’ll print on business cards and printed materials but it’s also your business email address.
If you don’t currently have a domain name, I will find one for you and it’s included in my service at no additional charge.
Just to give you some background, I was a general contractor for seven years. I realized as I was building a website for my contracting business that I could help other contractors like yourself so in 2010 I decided to start my own website company and leverage my general contractor background.
Since I only build websites and provide marketing to contractors, I was able to build a system that allows me to create a unique and custom website for each of my clients without starting from scratch each time.
My system also has the ability to promote your business as well since I know more about marketing a general contractor business than anyone else. This means you only pay for maintenance and marketing rather than paying a developer thousands of dollars to build a comparable website.
My goal with my clients is to build a partnership based relationship with me being your technology partner for only a small monthly fee.
The purpose of a website is to increase your credibility, build a brand, trust, and help you grow your Business:
Having a great domain name is important as it’s what you’ll print on business cards and printed materials but it’s also your business email address.
If you don’t currently have a domain name, I will find one for you and it’s included in my service at no additional charge.
Crafting visually stunning and user-friendly websites tailored specifically for general contractors to showcase their work and attract potential clients.
Enhancing online visibility and driving targeted traffic to contractor websites through strategic SEO techniques, ensuring they rank high on search engine results pages.
Optimizing Google Business profiles to improve local visibility, increase customer engagement, and establish credibility for general contractors in their target areas.
Leveraging social media platforms to engage with target audiences, build brand awareness, and promote the services of general contractors effectively.
Leveraging social media platforms to engage with target audiences, build brand awareness, and promote the services of general contractors effectively.
Developing personalized email campaigns to nurture leads, maintain client relationships, and promote special offers or new services to general contractors’ target audiences.
Implementing targeted PPC campaigns to drive qualified leads and increase conversions for general contractors, utilizing platforms like Google Ads to maximize ROI and generate measurable results.
We will research and learn about your company and paint an online picture of your Bizz the world in the most compelling way possible. We have only one goal in mind: converting your visitors into leads.
Our SEO process focuses on getting your company featured in as many places as possible, with particular emphasis on the Google homepage.
Email and text automation provides a controlled process for nurturing your leads, which allows us to make sure the right message goes out at the right time.
We build out and manage targeted ad campaigns focused specifically on your demographic.
We will research and learn about your company and paint an online picture of your Bizz the world in the most compelling way possible. We have only one goal in mind: converting your visitors into leads.
Our SEO process focuses on getting your company featured in as many places as possible, with particular emphasis on the Google homepage.
Email and text automation provides a controlled process for nurturing your leads, which allows us to make sure the right message goes out at the right time.
We build out and manage targeted ad campaigns focused specifically on your demographic.
Our marketing strategy for General Contractors relies heavily on having a highly efficient and effective website that converts traffic into leads and sales.
In fact, after conducting numerous tests on various formats and designs, we have found that having a well-crafted website is essential in driving leads and sales for our clients. Through our experience, we have come to understand that a website that effectively communicates the unique value proposition of our clients is most effective in converting leads to sales.
We have also discovered that certain techniques and strategies work particularly well in this industry, and we have refined our approach to ensure that our clients receive the highest level of success possible.
One such technique that has proven successful for our clients is the creation of a user-friendly website that is easy to navigate.
By prioritizing ease-of-use and accessibility, our clients have seen a significant increase in engagement and conversions. This is why we always recommend a user-centered design approach to their websites.
Another strategy that has yielded positive results is the implementation of targeted keywords and phrases throughout the site, which helps to improve search engine rankings and drive more qualified traffic to the site.
Our marketing strategy for General Contractors relies heavily on having a highly efficient and effective website that converts traffic into leads and sales.
At 1Builder, we take pride in crafting custom-made websites that perfectly match your unique business requirements. We understand that every business is different and has specific needs, so we work tirelessly to ensure that your website is a reflection of your brand and vision. With our expert team of developers and designers, we will tailor every aspect of your website to ensure that it meets your individual objectives:
Our marketing strategy for General Contractors relies heavily on having a highly efficient and effective website that converts traffic into leads and sales.
In fact, after conducting numerous tests on various formats and designs, we have found that having a well-crafted website is essential in driving leads and sales for our clients. Through our experience, we have come to understand that a website that effectively communicates the unique value proposition of our clients is most effective in converting leads to sales.
We have also discovered that certain techniques and strategies work particularly well in this industry, and we have refined our approach to ensure that our clients receive the highest level of success possible.
One such technique that has proven successful for our clients is the creation of a user-friendly website that is easy to navigate.
By prioritizing ease-of-use and accessibility, our clients have seen a significant increase in engagement and conversions. This is why we always recommend a user-centered design approach to their websites.
Another strategy that has yielded positive results is the implementation of targeted keywords and phrases throughout the site, which helps to improve search engine rankings and drive more qualified traffic to the site.
Our marketing strategy for General Contractors relies heavily on having a highly efficient and effective website that converts traffic into leads and sales.
At 1Builder, we take pride in crafting custom-made websites that perfectly match your unique business requirements. We understand that every business is different and has specific needs, so we work tirelessly to ensure that your website is a reflection of your brand and vision. With our expert team of developers and designers, we will tailor every aspect of your website to ensure that it meets your individual objectives:
Our highly comprehensive and innovative system has been specifically designed to consistently and effectively generate leads, ensuring that your brand is not only visible but also highly recognizable across every relevant platform. With our unwavering focus on utilizing a diverse range of strategies, including Google Ads, pay-per-click sources, and other cutting-edge marketing tools, we are fully dedicated to helping your business succeed through targeted marketing and outreach.
By joining forces with us, you’ll be able to experience the difference that our proven methodology can bring to your brand, skyrocketing your reach and increasing your overall brand awareness. Whether you are trying to break into a new market or simply looking to expand your current customer base, we will work tirelessly to craft a unique and impactful marketing strategy that is tailored specifically to your needs.
Our ability to optimize projects and achieve a great return on investment is a key strength. This is due to several core factors.
With our unwavering focus on utilizing a diverse range of strategies, including Google Ads, pay-per-click sources, and other cutting-edge marketing tools, we are fully dedicated to helping your business succeed through targeted marketing and outreach.
Using local SEO tactics to rank in Google Maps is the best way to position your company apart from your competitors. You’ll see a clear difference in the quality of your leads when people find you within Google’s top 3 on maps.
We are experts at General Contractor SEO, and we do it right. Having your brand appear in the top 3 on Google Maps for your services is a game changer, and we typically see that movement within the first 90 days of working with our clients.
There’s two parts to local search engine marketing for roofers. The first part is on-page optimization:
To optimize your website, off-site optimization is crucial. We use various strategies like creating engaging content and building high-quality backlinks from reputable sites to enhance your website’s off-site optimization.
In the end, you’ll be popping up at the top of search results more than ever before.
Our General Contractor SEO team is one is the best in the business. We stay on top of all the latest SEO trends, but keep our testing within our company limits. Ensuring that you’re getting the best strategies deployed, for the fastest results.
Using local SEO tactics to rank in Google Maps is the best way to position your company apart from your competitors. You’ll see a clear difference in the quality of your leads when people find you within Google’s top 3 on maps.
In the end, you’ll be popping up at the top of search results more than ever before.
Our General Contractor SEO team is one is the best in the business. We stay on top of all the latest SEO trends, but keep our testing within our company limits. Ensuring that you’re getting the best strategies deployed, for the fastest results.
Why do 83% of customers recommend businesses to friends—but 56% still distrust companies without a website? In today’s construction industry, marketing for general contractors isn’t just an option—it’s the lifeline to growth. Many contractors pour effort into strategies that miss the mark, using generic approaches that ignore the unique needs of homeowners seeking quality service. At 1Builder, we’ve seen this firsthand: too many websites built by agencies unfamiliar with the construction sector leave clients underwhelmed. That’s why our strategies are rooted in over a decade of hands-on contracting and marketing expertise.
Marketing for general contractors demands more than a basic website. With 90% of people trusting peer recommendations and 52% of marketers naming video as top ROI content, your approach must align with what customers actually value. Our guide reveals tactics like direct mail campaigns (60% response rates) and seasonal promotions that cut acquisition costs. Let’s build a plan that turns leads into loyal clients spending 67% more over time.
General contractor marketing isn’t one-size-fits-all. We’ve designed this guide to bridge the gap between industry realities and effective outreach. From SEO practices that boost rankings to personalized thank-you notes that spark loyalty, these contractor marketing strategies are tested tools for contractors who want to stand out. Every tip here is backed by data—like how Google Business boosts local visibility or workshops position you as an expert in your community.
Knowing your audience is crucial for contractors. Our team moved from being in the field to creating digital marketing for contractors solutions. We learned that generic marketing doesn't work. Instead, targeted contractor marketing strategies save time and money by focusing on the right places.
“72% of contractors admit taking on jobs outside their expertise due to poor targeting.”
Our data shows contractors who segment see a 40% higher ROI. Ask: What types of clients pay on time and refer others? Those are your ideal clients.
Use tools like SEMrush to look at competitors’ online marketing for construction companies efforts. Look beyond pricing—study their:
Spot gaps they ignore. For example, if competitors neglect eco-friendly marketing, highlight your sustainable practices. This turns gaps into your USP.
Every dollar spent on marketing services for contractors should align with your ideal client’s needs. Start today—your market is waiting.
Your brand is the heart of every general contractor marketing plan. It's more than a logo or name. It's the promise of quality and reliability that draws in customers and builds trust. We focus on online marketing for construction companies by making sure every detail, from truck signs to digital ads, matches your mission.
Our systems help create custom websites and marketing materials. This way, you avoid generic branding. Your marketing tips for general contractors will connect with people everywhere.
| Statistic | Impact |
|---|---|
| 75% recognize brands by logo alone | Build instant trust with professional visuals |
| 23% revenue boost with consistent branding | Align all marketing channels for maximum impact |
| 60% prefer brands with strong visuals | Design choices matter in contractor advertising techniques |
A name like Mountain View Renovations or GreenBuild Solutions is clear and stands out. Make sure it's easy to say and the domain is available. Avoid names like “Construction Co.” and show what makes you different.
Your logo should look good on business cards, trucks, and online ads. Use bold fonts and colors like earth tones for trust. A good logo makes you look professional and boosts recognition, key for online marketing for construction companies. Make sure it looks good on all sizes.
Whether it's 24/7 service or zero-waste practices, your USP answers “Why choose you?” Use it in proposals, social media, and ads. A clear USP helps attract clients who value what you offer.
Every part of your brand, from name to USP, shows your commitment to quality. Consistent branding builds loyalty, leading to more referrals and repeat business. Start now to make your business the top choice in your area.
In today's construction world, having a strong online presence is key. 93% of online experiences start with a search engine. Your website must match how people look for services. At 1Builder, we've worked over 185,000 hours on digital marketing for contractors. We make sure your site shows you're an expert and reliable. Our marketing services for contractors begin with websites made just for the construction field.
Your website needs to do more than just exist—it must convert. It should have:
A slow site loses 7% of potential leads. So, we focus on making sites fast.
Facebook and Instagram are big for contractor ads, with videos boosting engagement 1200%. Post:
We teach clients to post often—active accounts get 2.5x more engagement. Each post should mix learning with inspiration, like how waterproofing stops foundation damage.
By using these tactics, our clients see a 200% ROI on paid-per-click ads. Let's make your online presence as effective as you are.
SEO makes your contracting business easy to find online. Most people start their search on a search engine. This makes it key to be seen.
Let's look at steps you can take to help your business show up more.
Begin with long-tail keywords like “bathroom remodeling in Austin” or “green home builders NYC.” These words attract people looking for what you offer. Use tools like Google Keyword Planner and SEMrush to find good keywords.
Avoid general terms like “contractor.” They're too common. Instead, use specific words that show you're local and ready to help. Choosing the right keywords can turn visitors into customers.
https://www.youtube.com/watch?v=GStUvcLL9FU
On-page SEO makes your site better:
Off-page SEO helps you look good:
We've been doing SEO for 29 years and have 500+ experts. Focus on local SEO—80% of people choose local businesses. Every small improvement brings more good customers. Start now to get more happy clients.
Content marketing is key for contractor marketing strategies that build trust and visibility. For general contractors, making valuable content makes your business a go-to resource. This turns viewers into loyal clients. Our team, with over a decade of marketing services for contractors, knows how to boost contractor lead generation without spending too much.
Video content delivers the highest ROI, with 52% of marketing professionals naming it the top-performing medium.
Start with blogging to teach people about things like permits or remodeling times. Answer common questions, like “How to Choose a Contractor,” to attract 81% of buyers who research online. Our blog optimization guide shows how to make posts better for search rankings and engagement. Write about seasonal topics, like spring landscaping tips in March or winter roof maintenance guides in November.
Video content boosts your impact. Make short videos of projects, client testimonials, or your team's day-to-day. Even simple smartphones can capture good quality. Add clear calls to action, like scheduling consultations. Videos show your expertise and match what people want to see on social media, where 34% find local services.
Every piece of content should have a purpose: build authority, solve problems, and guide leads. Mix written, visual, and video content for a strong strategy. This beats generic ads. Let us help you make a plan that turns visitors into partners. Trust is the foundation of lasting relationships.
Email marketing is key for marketing for general contractors. It reaches 4 billion people every day. This means every dollar spent can bring in $36 in return. As experts in digital marketing for contractors, we see how good emails can make subscribers into loyal customers.
To build a good list, use contractor advertising techniques that draw the right people. Don't just ask people to sign up. Offer something valuable, like a guide on bathroom remodeling or energy-saving tips. Put signup forms on busy pages like project portfolios and blog posts about home care. At 1Builder, we make it easy to add email signup CTAs to every website we create.
| Metric | Construction Industry Average |
|---|---|
| Open Rate | 21.77% |
| Click Rate | 2.26% |
| Best Send Days | Monday (24.9%) & Tuesday (21.3%) |
| Mobile Opens | 61.9% |
Good general contractor marketing emails are both professional and personal. Share project highlights, tips on being green, and special deals. Keep messages short and test different subject lines to get more opens. Our tools help you follow email laws, so you can focus on making great content.
Good contractor marketing strategies begin with picking the right places to be seen. With over 313.7 million social users in the U.S. in 2024, it's key to match your marketing with where people hang out online. Instagram and Facebook are great for sharing pictures and stories. LinkedIn is best for business-to-business connections. Marketing tips for general contractors should focus on where their customers are most active.
Choose platforms that actually work for you. Home builders love Instagram for its visual appeal, with 1.628 billion users. Facebook, with 2.9 billion monthly users, is perfect for local ads. LinkedIn is for business-to-business connections, and TikTok is great for reaching younger folks. Stick to 2-3 platforms to avoid spreading yourself too thin. About 45% of contractors have seen their brand get more attention this way.
Being active on social media helps get more leads. Reply to comments quickly, ask questions, and share project news. 54% of users check out products on social media, so being interactive builds trust. Keep track of which posts bring in leads—36% of contractors saw more traffic from engaging with their audience.
100% of construction professionals use social media, according to the Construction Marketing Association.
Be regular with your posts. Share updates every week, use hashtags like #HomeRemodel or #CommercialBuild, and include calls to action in about a third of your posts. Remember, social media also helps with search engine rankings. Be patient, as results take time, but 18% of contractors have already seen leads from these efforts. Let's create a plan that fits your audience today.
Pay-per-click ads are key in today's digital marketing for contractors. Our team has over seven years of experience. We know how to spend your budget wisely. Google and Facebook help us find homeowners looking for construction services.
https://www.youtube.com/watch?v=ckQEcYgF3RE
WebFX has generated 24 million leads conversions for clients using targeted campaigns, proving the power of strategic paid-per-click efforts.
Good marketing services for contractors start with Google Ads. Use specific keywords like “kitchen remodel in Austin” to find the right people. Our plans include:
Facebook Ads are great for keeping leads interested. They use demographic info to find the right homeowners. Contractor advertising techniques here include:
Keep an eye on how well your ads are doing. Use metrics like cost-per-lead to see if you need to make changes. A $500 monthly budget can get you 10 good leads with the right general contractor marketing strategies. Make sure your landing pages are clear and direct to turn clicks into meetings.
Building relationships beyond your team can supercharge your contractor lead generation. 83% of consumers trust personal recommendations over ads. This shows referrals are a goldmine for marketing for general contractors. At 1Builder, we've seen partnerships with real estate agents and suppliers turn into steady pipelines of qualified leads.
Collaborate with local businesses like architects or landscapers to cross-promote services. A contractor marketing strategy that includes:
Our clients in California, for instance, saw 30% more leads after partnering with home inspectors through ourreputation managementprograms.
Encourage clients to refer friends by offering:
Track referrals using tools like automated email reminders after project completion. Data shows73% of satisfied customerswill refer others if asked—turn this into a system.
Pair these tactics with online marketing for construction companies like review showcases and LinkedIn networking. When executed well, referrals cut sales cycles and boost trust. Let's build your strategy today.
Online reviews are very important for contractors. They help avoid businesses with bad reviews and trust them as much as friends. For general contractors, using this feedback is key. Positive reviews build trust and help make hiring decisions.
Start by making a plan to collect reviews. Use tools to help with this. Here's how:
Here's how to show reviews on your website:
Reviews are powerful tools in your marketing. By answering all feedback, you show you care. This builds trust, which is crucial. With 78% trusting Google reviews, make sure your strategy is real. Every client interaction can be a chance to show your skills.
Data is key to guiding your marketing. For contractors, tracking metrics ensures every dollar spent on online marketing for construction companies brings results. Without analysis, even the best contractor marketing strategies might miss their mark. Our experience since 2010 shows that measurable insights are crucial for growth.
Begin by setting up tools like Google Analytics 4 to track important actions. Use CRM systems like Nutshell to see how leads move from start to finish. Tools like RevenueCloudFX and Buffer make it easy to check how your general contractor marketing is doing. Look at metrics like customer acquisition cost and conversion rates to see what's working.
For example, 70% of people like learning about businesses through articles more than ads. This should guide your content strategy.
Change your campaigns based on what A/B tests and engagement trends show. If email campaigns bring in $42 for every dollar spent, invest more in them. Use data to improve contractor lead generation channels, like targeting areas with lots of projects using Building Radar’s analytics.
A construction firm in Texas saw a 40% increase in leads by focusing on local SEO. Regularly check KPIs like lead quality and seasonal trends to keep your strategy up-to-date.
Every piece of data has a story. By using analytics and insights, you can turn guesses into a clear path for growth. Start with monthly data, then refine your campaigns every quarter. The right tools and mindset can turn data into a plan for winning more contracts and gaining customer trust.
Marketing is key in today's competitive construction world. It helps contractors stand out, attract the right leads, and win more projects.
Look at your current clients to find your most profitable projects. Find out which clients fit your skills and goals, like homeowners or commercial managers.
A strong brand has a catchy name, a professional logo, and a clear USP. This sets you apart from others.
Make a professional website to show off your work. Use social media to connect with clients. Improve your online presence with SEO.
SEO for contractors means finding the right keywords, optimizing your site, and improving your site's authority. This boosts your search engine ranking.
Blogging makes you an expert, gives valuable info to clients, and boosts SEO. It attracts more visitors to your site.
Build a good email list, create lead magnets, and send engaging newsletters. Share helpful info and promote your services without being too pushy.
Pick platforms that match your audience. Instagram and Houzz are good for visuals, while LinkedIn works for commercial contractors.
Google Ads can get you leads. Make campaigns for your services, use location targeting, and create landing pages that meet client needs.
Facebook Ads let you target specific people. Create ads that speak to homeowners thinking about renovations.
Networking with other businesses can get you referrals. This leads to a steady flow of qualified leads.
Ask for referrals at project milestones when clients are happy. Offer incentives and make it easy for them.
Ask happy clients for reviews regularly. Show these reviews on your site and in marketing materials.
Use tools like Google Analytics to track your marketing. Set up conversion tracking and review your data often to improve your strategies.
Use data to guide your marketing. Regularly review trends, test new tactics, and adjust your strategies to meet your goals.
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