When evaluating web page structure and layout, there is a subtle, yet strategic method to utilize images in an SEO-friendly manner (beyond ALT tags) that boosts your search rank while enabling you to integrate the required advertising and marketing message(s). Confused? Let’s take a look at an example:

Let say you want to attract them by advertising message such as “Books 20% sale!”.The tagline or keyword phrase does not have that detailed information but do have that convincing approach. That being stated, you could want to position the tagline in a image and the key phrase (i.e. Sin city resort) in a header tag. This places focus on the desired term, yet still provides an advertising chance without compromising keyword consistency.

Simply puts, images are a place in putting advertising messages that do not have the required keywords and also expressions. Leveraging this method will make ensure that detailed content is indexed, while much less advertising and marketing jargon is overlooked. The mixing of keyword-rich content and also attracting messaging will certainly please both sides of the strategic equation.