Thin content! Duplicate material! Everybody understands that these are huge Panda factors. Yet are they? In this post, I will show the other side of Panda so much more than thin and replicate material. I do not have a list of ten steps to heal your Panda issues. However, I do hope that this short article provide some great information on the best ways to improve our internet sites in the eyes of Google’s Panda.

The duplicate content monster

Just recently, Google staff member John Mueller ran a webmaster aid hangout that focused on duplicate material issues. It was among the very best hangouts I have seen in a while– full of outstanding information. John commented that practically every internet site has some type of replicate material. Some duplicate material could be there as a result of a CMS that sets up numerous tag web pages. One more example would be an eCommerce store that brings several quantity of a product and has a special URL for each and every size.


Back in 2011, when Google first launched the Panda algorithm, Googler’s were busy baking cakes. Okay, well, maybe not all of them. Mariya Moeva, who is very active in the Google App Indexing world today, was then baking a cake to celebrate the launch of that Panda algorithm.




He likewise stated that when Google senses replicate material, it typically does refrain much harm, but rather, Google establishes which web page they believe is the very best and also they present that page.

However wait! Isn’t really duplicate material a Panda concern? This is well relied on the Search Engine Optimization globe. In fact, the Moz Q&A has almost 1800 pages indexed that inquire about duplicate material and  Panda!

I asked John Mueller whether duplicate material concerns could be Panda security.I questioned if maybe replicate material minimized crawl effectiveness and also this, then, would be a signal of poor quality in the eyes of the Panda formula. He reacted saying that these were not related, but remained in truth 2 different problems.

The objective of this blog post is not to instruct you on how to deal with duplicate content. Google has some good standards here. Cleaning your duplicate material can, oftentimes, boost your crawl performance– which in some cases could cause a renovation in positions. However I believe that, as opposed to exactly what many of us have believed, duplicate content is NOT a massive component to the Panda formula.

What about thin content?

This is where things can be a bit difficult. Lately, Google employee Gary Illyes triggered a intrigue when he specified that Google does not suggest eliminating thin material but rather, increasing your website to make it “thick” and also filled with worth.

The reason for this is that Panda is about high quality. In the instance which I discussed where a site recuperated from Panda after removing slim material, the website had hosted countless forum blog posts that contained unanswered concerns. A customer landing on one of these inquiries would certainly not have actually found the web page handy as well as would likely have actually discovered one more site to read in order to answer their question.

I think that slim content can without a doubt be a Panda factor if that content constantly dissatisfies searchers that arrive at that page. If you have enough pages like this on your site, after that of course, indeed, clean it up.


Panda is about so much MORE than duplicate and thin content

While some websites could recover from Panda after removing pages and also pages of thin content, for most Panda-hit websites, the problems are much deeper and a lot more complex. If you have an average website that contains countless slim web pages, removing those thin web pages will not make the website great.

I believe Panda is entirely concerning excellence.

At Pubcon in Vegas, Rand Fishkin offered an exceptional keynote speech where he spoke about living in a two-algo globe. Rand spoke about the “routine algorithm,” which, in years past, we have actually worked hard to find out and overcome by maximizing our title tags, enhancing our web page speed, and acquiring good web links. However after that he additionally spoke of an equipment discovering algorithm.

There are no easy ways to fulfill these standards. Your website eventually needs to be the most effective in order for Google to consider it the best.


I think that Google is improving and also far better at figuring out which sites are the most practical ones to show customers. If your website has been negatively affected by Panda, it may not be due to the fact that you have technological on-site problems, yet due to the fact that your rivals’ websites are of greater total quality compared to your own.