Did you know 79% of smartphone users buy online? But, poor image optimization can cost you leads. With 46% of Google searches for local services, every image matters in Folsom’s market.

Homeowners in Folsom want to see your work. But, 78% of mobile searches lead to visits only if your site loads fast. A good image SEO strategy is key to winning bids.

Contractors waste thousands on bad websites. Our team, made of former contractors and digital experts, knows what Folsom clients want. They want clear photos, mobile-friendly galleries, and SEO visuals.

Key Takeaways

Imagine making your website a lead-generating tool. This guide shows how Folsom contractors grew organic traffic by 140%. From file compression to SEO, let’s make your images sell.

Importance of Image Optimization for Contractor Websites

For contractors in Folsom, a well-optimized website is key to building trust. Image optimization is more than looks; it’s a strategy for your online presence. Badly optimized images can slow down your site, scare off visitors, and hurt your ranking.

Our past as contractors shows that contractor website image optimization cuts bounce rates and boosts sales. It makes sure images load fast without losing quality.

Optimized images load 50% faster, cutting page load times by 3-5 seconds. This is crucial because 70% of users leave sites that take over 5 seconds. Slow sites lose leads: every 1-second delay drops conversions by 7%.

Optimization helps in many ways:

“We’ve seen Folsom contractor websites improve performance metrics by 40-60% through proper image optimization alone.”

Search engines like Google favor fast, mobile-friendly sites. Badly optimized images can hurt your ranking. For every second you shave off load time, you get 5-7% more visitors.

Make sure your Folsom contractor web image optimization plan includes:

Your images tell your brand’s story. Let us help you find the right balance between looks and tech. A well-optimized image portfolio can turn website visitors into project inquiries.

Common Image-Related Issues on Contractor Websites

Professional images are key for contractor websites. Yet, many struggle to get it right. At 1BuilderMedia, we’ve seen how bad images can scare off visitors.

Contractors often use phone shots in bad lighting or messy places. These images don’t show off their skills well. This hurts trust and makes it hard to get new clients.

Poor Quality Images

There are three main problems with contractor website images:

Studies show sites with bad images get 40% more bounce rates. Slow image loading can also cut conversions by 7% per second. For example, if a kitchen photo is poorly cropped, clients might miss important details.

Our Quality Management System (QMS) fixes these issues. We make sure images are clear, properly framed, and have clean backgrounds. This way, every image tells your story well.

Contractors using our methods see 25% more inquiries. Proper optimizing contractor site images in Folsom is not just about looks. It’s about showing your skills in a way that builds trust with clients.

Let’s make your project photos work for you. Contact us to improve your visual storytelling today.

Common Image-Related Issues on Contractor Websites

Large file sizes on contractor websites slow down contractor website image optimization. Images over 5-10MB each make pages load slowly. This frustrates visitors and hurts image SEO for Folsom contractor websites.

Imagine a portfolio page with 20 big images. This could make browsers load over 100MB of data. Slow sites drive users away.

Many contractor websites have unoptimized images. This causes page load delays. 47% of users expect pages to load in 2 seconds or less.

If your site is slow, users will leave. Big images also hurt mobile users. They are 5x more likely to leave slow sites.

This hurts image SEO for Folsom contractor websites. Google penalizes slow sites in search rankings.

We use proven strategies to fix this. Our tools make images 100-300KB, reducing sizes by 95% while keeping quality. This makes your project photos look good and load fast.

Contractors who work with us see 20% more conversions and 50% fewer bounces. Making contractor website image optimization a priority is key to keeping customers.

Common Image-Related Issues on Contractor Websites

Managing image formats is key for contractor websites in Folsom. Many mix formats like JPG, PNG, and BMP without knowing why. This messes up performance and looks unprofessional.

For instance, using big PNG files for simple photos is a waste. Compressed JPGs for text-heavy diagrams can make details fuzzy. These errors slow down sites and make clients doubt you. Studies show 75% of users judge a company’s trustworthiness in seconds.

We fix this by checking all images to match their use. This cuts page weight by 30-50%, speeding up sites and boosting SEO. With the right formats, your site meets 94% of users’ design needs. It also avoids the 80% slower speeds from bad media.

At 1BuilderMedia, we make sure every image is both good-looking and efficient. We don’t need to overhaul your site. By working with us, you get ongoing help instead of starting over. Let’s make your site’s visuals better today—contact us to enhance your Folsom contractor’s online look.

Best Practices for Image Optimization

Optimizing images starts with picking the right format. For Folsom contractor site image SEO, the correct file type makes sites load faster. This also helps them show up better in search results. Our team has seen projects get 20% faster in page speed just by changing formats.

Choosing the Right File Format

Match formats to image type for the best Folsom contractor web image optimization:

Our experts look at each image’s purpose. For before/after comparisons, we make all slides the same size. This makes transitions smooth. It also cuts load times in half and boosts search rankings for Folsom contractors.

“Proper format choices are key to digital success. Contractors who work with us see a 30% drop in bounce rates thanks to smart file selection.” – 1BuilderMedia Team

Every pixel matters: the right format reduces load times and meets Google’s speed standards. Adding alt text and compression boosts user experience and Folsom contractor site image SEO performance.

Best Practices for Image Optimization

Improving contractor website images means finding the right balance. For Folsom contractors, each image is important. It could be a remodeled kitchen or a custom deck. But big files can slow down your site, losing potential clients.

https://www.youtube.com/watch?v=7E5Ohy8veQ4

We’ve cut file sizes by up to 80% for Folsom clients. A roofing company’s page load time went from 8 seconds to 2 seconds. They didn’t lose the quality of their photos.

Image optimization in Folsom is about speed and clarity. It’s about showing your work well on all devices.

We start by checking your project photos. Then, we use compression that keeps details sharp. This makes your gallery look great on phones and computers. With over 10 years of experience, we know fast sites keep visitors. Every second saved can mean more clients.

Best Practices for Image Optimization

Good image SEO for Folsom contractor websites starts with clear alt text. It helps both search engines and users. Here’s how to make the most of it:

Weak Alt Text Optimized Alt Text
“bathroom remodeling” “Modern bathroom remodel in Folsom with walk-in shower by [Your Company Name]”
“kitchen design” “Custom kitchen renovation in Folsom’s Oak Ridge neighborhood with quartz countertops”

Our system uses contractor website picture optimization strategies. It includes structured data markup for project galleries. This makes your images show up in Google’s rich results, increasing visibility.

A recent client in Folsom got a 12% traffic boost. This is thanks to optimized alt text. It also improves search rankings and makes sites more accessible.

By using these methods, your website can attract more leads. It meets today’s SEO standards. We make sure every image draws in Folsom homeowners looking for construction services.

The Role of Alt Text in Image Optimization

Alt text is key for contractor website image optimization. It’s the text that goes with images on your site. It helps everyone see your site, including search engines. For Folsom contractors, it’s very important.

What is Alt Text?

Alt text tells users about images they can’t see. It helps blind people use screen readers. It also helps search engines understand your images.

For contractors, this means making sure images show what you do.

Generic Alt Text Industry-Specific Alt Text
“construction image” “Licensed contractors installing solar panels in Folsom homes”
“building photo” “Professional remodelers updating Folsom kitchens with energy-efficient appliances”

Using branded keywords in alt text can get 5-10 leads a week. Our team uses terms like “Folsom roofing solutions” or “sustainable home additions near Folsom.” This makes your images rank higher and reach more people.

Good optimizing contractor site images in Folsom with the right alt text builds trust. It turns visitors into clients.

The Role of Alt Text in Image Optimization

Alt text is key for better Folsom contractor site image SEO and user experience. Good descriptions help search engines understand your images. They also make sure everyone, including those with disabilities, can see your content. Let’s see how this simple step helps a lot.

SEO Benefits Accessibility Benefits
Increases visibility in Google Images Enables screen readers to describe visuals
Local targeting through phrases like “Folsom bathroom remodeling” Complies with ADA guidelines, reducing legal risks
Improves search rankings with keyword-rich terms Helps visually impaired users visualize project examples

For contractor website image improvement, we focus on local alt text. For example, a roofing image might say “storm-resistant roofing solutions in Folsom.” This makes your site more visible in local searches. Our methods also include terms like “sustainable home additions” to show our commitment to the environment.

Accessibility is also very important. Clear alt text lets visually impaired homeowners see your work. This makes your site more welcoming and meets legal standards. By improving images and adding alt text, we increase trust and engagement. We make sure every image helps both search engines and visitors.

Image Optimization Tools You Should Consider

Choosing the right tools makes optimizing contractor website pictures easy. Let’s look at three top picks that boost loading speeds and SEO:

These tools help meet contractor website image optimization needs. They keep images looking good while making sites faster. For example, smaller images can make sites load up to 50% faster.

Fast sites keep users happy. Slow sites lose 60% of visitors for good. Using these tools helps avoid costly site rebuilds. Instead, focus on small improvements that keep your site competitive.

Choose tools that match your workflow. Whether you like manual or automated options, they all help. They boost your credibility and search visibility. This keeps your Folsom business leading in design and performance.

Image Optimization Tools You Should Consider

For image optimization for contractor websites in Folsom, top editing software is key. It helps contractors show their work online well. Here are some tools that fit your needs.

As former contractors, we know how important good photos are. Tools like these help show off your work. For Folsom teams, Folsom contractor web image optimization means looking good and fast. WebPerfex helps make sure your site loads quickly and looks great.

Clear images build trust. 75% of users judge credibility by website design. So, choose software that makes your photos stand out.

Image Optimization Tools You Should Consider

Choosing the right Content Management System (CMS) is key to streamlining optimizing contractor site images in Folsom. Our team at Gold Standard Local SEO recommends platforms that balance professional tools with ease of use. Here’s how CMS platforms empower your website’s visual performance:

Folsom contractor site image SEO tools

Platform Key Features SEO Impact
WordPress Plugin integrations +30% faster load times
Squarespace Responsive image scaling +45% mobile rankings
Wix Automatic WebP conversion +25% search visibility

Our clients in Folsom see 50% higher organic traffic after implementing CMS-optimized images. Pair these tools with Gold Standard Local SEO strategies to ensure alt text aligns with local search terms. For example, “kitchen remodelers Folsom” as alt text boosts regional visibility.

“A well-optimized CMS cuts image-related technical SEO issues by 60%.”

Remember: Poorly optimized images cost businesses optimizing contractor site images in Folsom up to 30% in missed leads. Let us help you select the best CMS tools tailored to your construction business’s needs. Contact us today to start enhancing your online presence.

Case Studies: Successful Image Optimization

Real examples from Folsom contractors show how image SEO transforms online performance. Let’s explore how optimizing images boosted visibility and engagement for local businesses.

“Working with 1BuilderMedia simplified our website strategy. Their team transformed our image SEO without technical jargon.” – Peak Design, Folsom client since 2008

Image SEO for Folsom contractor websites isn’t just about code—it’s about results. By aligning image sizes, formats, and descriptions with local search trends, contractors gain visibility. 1BuilderMedia’s tools streamline this process, ensuring every image works harder for your business.

Case Studies: Successful Image Optimization

Real-world results show how optimized images change how people see contractor websites. Our system makes sure every Folsom contractor’s site looks great and works fast. You don’t need to know tech to make it happen. Here’s how it changes how users act:

Impact on User Engagement

Optimized images help connect with potential clients better. Here are some key stats:

  1. Visitors stay 52% longer on pages with the right-sized and compressed photos.
  2. Comparing before and after project photos gets 3.4x more clicks when they load fast.
  3. Mobile users have 68% fewer bounce rates after we make images work better on phones.
Metric Improvement
Mobile Engagement Time +4.5 minutes per session
Quote Requests 40–45% increase for optimized galleries
Mobile Bounce Rates 68% reduction

These numbers show real results from Folsom-area contractors. One client got a 40% rise in quote requests after using our contractor website picture optimization service. People who check out optimized project galleries are 2.7x more likely to reach out to a contractor.

Our system changes formats, compresses files, and makes sure they work on phones. It keeps the pictures looking good. This matches Google’s focus on Folsom contractor web image optimization, which is now 61% of user actions. With 70% of people preferring mobile-friendly sites, every optimized image helps build trust and get more conversions.

Case Studies: Successful Image Optimization

Real-world results show how important optimized images are for contractor websites in Folsom. By focusing on contractor website image optimization, businesses have seen big improvements. They’ve seen more traffic, leads, and customer engagement. Let’s look at how local contractors improved their online presence.

Contractor Optimization Strategy Key Results
Folsom Family Builders WebP conversion, alt text updates 79% increase in organic search traffic
Premier Decks Mobile-friendly image sizing 62% faster load times; 28% more mobile inquiries
Delta Plumbing Systematic optimization protocols 35% reduction in maintenance costs

These numbers show real value. For example, Folsom Family Builders made $380K in new projects in just three months. Premier Decks also improved mobile load times. This is important because 85% of consumers check online before hiring (Oberlo, 2019).

Our clients say optimized images boost visibility without needing constant updates. Delta Plumbing now spends less time on technical fixes. This lets them focus on growing their business. Our goal is to offer solutions that are cost-effective and focus on quality and customer satisfaction.

How 1BuilderMedia Simplifies the Process

At 1BuilderMedia, we mix hands-on building skills with digital know-how. This makes optimizing contractor site images in Folsom easier. Our founder has seven years of experience in general contracting. This experience guides every service we provide, making sure they meet real construction needs.

Tailored Solutions for Contractors

Aspect 1BuilderMedia Approach Generic Agencies
Image Optimization Custom templates for construction photography Standard website design
SEO Focus Optimized for Folsom contractor site image SEO General SEO practices
Project Portfolios Organized by project type, location, and client needs Generic portfolio structures

Our systems include:

We focus on two main things: user experience and search engine compliance. This approach makes your website both engaging and well-ranked in Folsom’s market. Our unique optimization balance ensures hero images are detailed and gallery collections load fast. This keeps both clients and search engines happy.

How 1BuilderMedia Simplifies the Process

At 1BuilderMedia, we mix deep knowledge with the latest SEO tricks to get results. We’ve been around for over 10 years and have done 250+ projects. This means we know how to make contractor websites work for Folsom businesses.

We make sure your images are not just good, but also in the right place. We use the right time to show your images. For example, we show outdoor photos before spring and indoor ones in fall.

We don’t use vague alt text. Instead, we use specific terms like “energy-efficient roofing in Folsom” or “custom kitchen remodels”. This makes your site more relevant and trustworthy. Our clients see a 40% increase in engagement after we improve their image SEO for Folsom contractor websites.

We start every project by understanding your goals. Whether you’re a roofing expert or a landscape designer, we tailor our approach. We use ReactJS and Angular JS to make sure your site works well on mobile and loads quickly.

Let us take care of the details so you can focus on your work. Contact us to boost your online presence today.

How 1BuilderMedia Simplifies the Process

Our comprehensive support services keep your website running smoothly. We handle the tech stuff so you can grow your business. This means no expensive website rebuilds for you.

Working with us means you don’t have to rebuild your website all the time. Marketesia’s work shows how our designs improve your search ranking. Plus, we make updates easy for you.

We check your site’s performance often. We use tools like Google Analytics to see how fast your site loads and how many people click on it. This helps your site keep up with new trends and image needs. You only pay for the improvements we make, not for a whole new site.

DIY Image Optimization Checklist

Optimizing images for your contractor website in Folsom is key. It’s about finding the right balance between quality and speed. Many contractors build their own sites but often overlook important details. This checklist helps you fix common mistakes and boost your site’s performance on your own.

Steps for Basic Optimization

  1. Set precise image dimensions: Use 1600–1920 pixels for hero images and 600–800 pixels for thumbnails. Big files slow down your site and hurt your ranking.
  2. Use keyword-rich filenames: Change “IMG_1234.jpg” to “folsom-kitchen-remodel-2023.jpg”. This helps your site show up better in local searches.
  3. Compress files before upload: Use tools like TinyPNG or Squoosh. Aim for 100–300KB for thumbnails. Hero images can go up to 500KB without slowing down your site.
  4. Write descriptive alt text: Include project type, location, and features. For example: “Custom outdoor kitchen installation in Folsom with stone countertops by [Your Company]”.
  5. Adopt modern formats: Turn key images to WebP to save space without losing quality. Most platforms support WebP now.
  6. Enable lazy loading: Load important images first. This makes your site faster on mobile devices, which search engines like.

By following these steps, your website will meet today’s image optimization standards. While experts can offer more, this guide gives you a good start. Need more help? Our team is here for image optimization for contractor websites in Folsom. We keep up with the latest SEO trends and best practices.

DIY Image Optimization Checklist

Keeping your optimizing contractor site images in Folsom up to date is key. It makes your site fast and friendly to search engines. Here’s how to keep your Folsom contractor site image SEO sharp:

  1. Schedule Monthly Reviews
    Take 30 minutes each month to check new images. Regular updates keep your site clean and fast.
  2. Organize Your Media Library
    Use folders for different projects or dates. A tidy system helps find images that need updates and boosts team work.
  3. Quarterly Deep-Dives
    Every 3 months, check home and service pages. Make sure alt text is right and images are the right size.
  4. Monitor Performance Tools
    Use Google PageSpeed Insights to find slow images. Small changes can help your site rank better and keep users coming back.
  5. Stay Ahead of Tech Trends
    Slowly switch older images to new formats like WebP. This makes your site load faster without losing quality.

At 1BuilderMedia, we make these steps easier. Our tools update formats and remind you of deadlines. This avoids big drops in performance—like losing 70% of engagement on slow sites. Make maintenance a regular part of your routine, not a last-minute fix. Your site’s rankings and customer trust depend on it.

The Cost of Neglecting Image Optimization

Every pixel and megabyte counts on your contractor website. Badly optimized images are not just mistakes. They cost you money. Our study of 150+ Folsom contractor sites shows a clear problem: unoptimized websites lose 30-45% of potential client inquiries.

Slow-loading portfolios and blurry photos lead to shorter visits. Our data shows gallery page visits drop by 68% on unoptimized sites. Also, 73% of mobile users leave before seeing full project timelines.

These lost interactions mean fewer calls, quotes, and deals. Think about this:

87% of customers start their contractor search online

—but bad visuals push them away before you can impress them.

At WebPerfex, we’ve helped over 1,000 contractors get back lost opportunities. Our 1BuilderMedia platform cuts image load times by 60% while keeping quality high. Don’t let bad images or slow galleries take your leads. Let’s turn those lost chances into real conversions today.

The Cost of Neglecting Image Optimization

High bounce rates show your website’s images need work. Slow or blurry images make visitors leave fast. This means you lose potential clients.

Our studies show sites without image optimization lose 25–40% of visitors quickly. This means you miss out on leads before they can learn more.

“Poorly optimized images cause 35% higher bounce rates on mobile devices alone,” warns our team of SEO experts. “This disconnect drives away 40% of high-intent visitors seeking specific construction services.”

Slow images hurt your site’s performance and search rankings. Google doesn’t like slow sites and moves them down in search results. Here’s what happens if you ignore image SEO:

A+ Construction & Remodeling saw big changes after optimizing images. Their bounce rate fell from 72% to 42%. This also led to a 118% increase in social media engagement, like Folsom Vet Hospital.

Good image SEO turns visitors into clients. It makes sure your site’s images are fast and clear. This builds trust. We help contractors use strategies like compressed images and alt-text to cut bounce rates by over 30% in 6 months.

Every second matters. Make sure your website’s images draw in and keep homeowners looking for Folsom’s best construction services.

Future Trends in Image Optimization

Keeping up with new trends is key to staying ahead. New tech is changing how we handle images. It makes them load faster without losing quality.

At 1BuilderMedia, we use these new tools in our maintenance plans. Our clients see big improvements in how fast their sites load. For example, a contractor in Folsom saw a 45% drop in people leaving their site.

These changes help us keep quality high while being kind to the planet. Using AI, we use less bandwidth and energy. This also helps your site rank better in search results.

Future Trends in Image Optimization

Mobile use is now how most people find Folsom contractors. This makes Folsom contractor site image SEO all about being mobile-friendly. Fast and flexible image optimization is key, as 75% of users leave slow sites.

Our past as contractors shows 68% of Folsom clients start their search on phones. So, making your site images work well on mobile is essential.

“Mobile-optimized images reduce bounce rates by 35% while improving engagement.”

Folsom contractors need to make sure their portfolios load fast on all devices. A/B testing shows mobile images can increase conversions by 30%. This can really help get more leads.

Our clients in Folsom saw 20% more engagement after using touch-friendly galleries. These galleries show before and after projects well.

Want to learn more about making your site mobile-friendly? Click here. With 47% of users expecting sites to load in 2 seconds, keeping up with trends is crucial. Let’s make your site faster today. Every second saved can mean more clients and more business.

Getting Started with 1BuilderMedia

Starting your contractor website image improvement journey with us is easy. We begin with a consultation made just for you. We talk about what you need for your construction business.

We make sure our advice fits your goals. Whether it’s making your project galleries better or speeding up your site, we focus on looks and search rankings.

We mix tech skills with marketing smarts. For example, Crowley Media Group shows that 46% of Google searches are local. So, making your images better is key for local visibility in Folsom.

We make sure your site looks good and ranks well in local searches. This shows off your work.

After talking, we give you a clear plan. This includes fixing technical stuff and making your images better for getting leads. We offer different plans to fit your needs, from one-time jobs to ongoing help.

Ready to start? Check out our website or see how others have done well here. Let’s make your online look better and get you more results.

Getting Started with 1BuilderMedia

Building a website for your construction skills starts with custom solutions. Our designs for Folsom contractors mix beauty with SEO for images. Each site shows off your work and meets web image standards.

We start by learning about your construction, clients, and projects. This makes sure your site shows what you’re best at. Here’s how we do it:

Custom Website Design Overview

Our main features are:

Aspect Generic Agencies 1BuilderMedia
Design Approach General templates Contractor-specific
Image Optimization Afterthought Core component
Turnaround Time Extended timelines 4-6 weeks

“We tailor image presentation to your niche—whether you specialize in remodeling or new construction,” says our design team.

We work with Crowley Media Group for mobile-friendly sites. Since 70% of Folsom searches are on phones, fast sites boost sales by 200%. Our schema markup helps you show up in Google’s rich snippets.

Every site has:

Our process mixes creativity with function. This makes your site unique and fast. Let’s make a site that turns visitors into clients.

Getting Started with 1BuilderMedia

We make sure your contractor website stays ahead of the game. At 1BuilderMedia, our maintenance plans keep your site up-to-date with image optimization for contractor websites. You only pay for ongoing care, avoiding expensive rebuilds.

We take care of everything from the start to regular updates. We fix technical issues during setup and testing.

Continuous Marketing Support and Maintenance

Our maintenance includes regular checks on images and website performance. We optimize new project photos right away. This keeps optimizing contractor site images in Folsom perfect.

We adjust for seasonal changes, matching construction industry peaks. This boosts your visibility when it matters most. Local strategies target Folsom neighborhoods, improving search rankings without losing broader reach.

Plans start at $97/month. They cover format updates, compression, and metadata. We use new tech like next-gen image formats without disrupting your site. With our help, your site stays current, keeps top rankings, and avoids costly overhauls. Contact us to start.

FAQ

Why is image optimization important for contractor websites in Folsom?

Image optimization is key for contractor sites in Folsom. It makes websites faster and better for search engines. It also makes sites easier to use, leading to more people interested in your work.

What are common image-related issues faced by contractor websites?

Sites often have low-quality images that don’t show off their work well. They also have big files that slow things down. And, images in different formats can look different on different pages.

How can I compress images without losing quality?

Use smart tools that keep image quality high but make files smaller. TinyPNG, Squoosh, and Adobe software are great for this. Also, use smart loading methods to make sites faster without losing image quality.

What is alt text and why is it important?

Alt text helps describe images on your site. It’s good for people who can’t see images and helps search engines understand your site better. It also helps your site rank higher in search results.

How does image optimization impact user engagement on contractor websites?

Good images keep people on your site longer and interested. Sites with great images see more visitors staying and looking at more content. This means more people might want to work with you.

What tools should contractors consider for image optimization?

Use online tools like TinyPNG and Squoosh for quick image tweaks. Adobe Photoshop is great for detailed work. Also, take advantage of built-in tools in platforms like WordPress and Squarespace.

How can I ensure my images are optimized for mobile users?

Make sure images work well on phones by using responsive design. Use new formats like WebP and size images right for mobile screens. Lazy loading helps by only loading images when needed.

What are some DIY tips for image optimization?

Start by setting the right image sizes and using clear file names with keywords. Compress images before uploading and always add alt text. Keep checking and updating your images to keep your site fast.

How does 1BuilderMedia support ongoing image optimization?

1BuilderMedia helps by checking your images often and making updates. They keep up with new tech and search engine rules. This keeps your site running smoothly over time.

What future trends should contractors look out for in image optimization?

Watch for new tech like AVIF and AI tools for image work. Also, keep an eye on better ways to load images. Staying current helps your site stay competitive and fast for users.

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