if your successful in getting traffics in blog site, one thing you want is let them stay and read your blog posts. Mostly they easily get bored. The plan is to grab there attention quickly as possible and let them easily understand the message of the post. Below Ill provide you 3 tips on how to get viewers stay in your site.
you should minimize the number of text use in a blog as people get quickly bored reading a very long content.Try maintain the SEO standards in creating a content, stay around 300 words length. Most inexperienced writers write it between 700-800 words. But I advise to stick only between 300-400 words only. Also make your paragraphs short, short paragraph is much organize and pleasant to read.
Reading long text in a screen is a pain for some. Be sure to make your text readable to people.
Use the standard use of font size, stick to 14px or 16px, with correct white space. Using white space actually increase comprehension of the reader. Always make sure each line are not that long. Preferably 50-75 char per line. For some the longer the line to read the harder they understand, so stick short. Lastly, choose contrasting colors for the background and text,I suggest to keep your color theme minimalist. Bright colors like orange and green tend to make the readability harder.
“Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.”
Source: http://www.wordstream.com/blog/ws/2015/02/09/how-to-write-a-blog-post
Your article should only focus on one topic. There should be a main message or point you want to show.
Each blog you created should have a message given to readers. What are those message: #1. what you intend to tell your readers? You should able to put that message you want them to understand in a single sentence. And that sentence should only contain one topic, If ever you want to add one more topic, you should explain that to your second blog.