For a long time, reciprocal web links have actually remained at the leading edge of most inbound linking methods. This is going to have to change. Google currently discounts all reciprocal links. The algorithm has actually been altered to determine the exchange of links by two parties for the purpose of increasing their incoming web links.
The principle of reciprocal linking defies Google’s original intent with the algorithm. Quality content intent to bring in links. The exchange of web links is nothing greater than a shared agreement to unjustifiably promote others’ content with the end goal of advertising your very own. Google does not particularly like this (see Web link Schemes).
Some even thinks that Google is currently able to identify three-way linking scheme (i.e. Link A who link to B and link C who link back to A). Whether this holds true or otherwise is hard to say. A single thing is for certain though: inbound linking should not need to focused around reciprocal links. This manufactured kind of web link development is not popular and also is ultimately a wild-goose chase. Rather, concentrate on creating unique, top notch quality material in an given niche. The web links will certainly take place.